Forum was launched by experiential retailer b8ta in 2019. Using the “Retail as a Service” model pioneered by b8ta, Forum offers brands the opportunity to create their own experiences, while providing the modern consumer a place to discover and develop meaningful engagements with like-minded companies.

Emphasizing local makers and fashion rooted in quality, design, and sustainability, Forum takes every opportunity to dive deeper into a brand’s own story, using the entire shopping experience, from social media to dressing room, to highlight values and impact. Expert staff are trained on every product, acting as a human extension of the brands themselves.

The first Forum store opened in West Hollywood, CA with plans to expand in 2020.